There’s only one you. There’s only one today. The world needs you to show up and not hold back. Imagine the world we can create when we boldly showcase our authentic selves. 

Show us your best slurp for a chance to win

    1. Grab your favorite cup of Numi tea and fill ‘er up.
    2. Film a short clip of your loudest and proudest slurp.
    3. Post your video to Instagram with hashtag #SlurpOnPurpose and tag us @numiorganictea for a chance to win one of 5 prizes! One grand prize winner will receive a ONE YEAR supply of Numi tea in the flavors of your choice, and four runners up will receive a month’s supply of free tea! 

Plus, for every slurp you share, Numi will plant a tree in one of our tea farming communities in China, increasing biodiversity and carbon capture in the soil.

Giveaway closes on Friday, November 19, 2021 at 12:00am PT. The winners will be randomly selected and announced on 11/23/21. US residents only. Must be 18 or older to win. This giveaway is in no way sponsored, endorsed or administered by, or associated with Instagram.


Purpose Activators

When you live with intention every day, even in the most basic ways, it changes you and affects everything around you. We wanted to find out what this looks like in action, so we profiled unconventional artisans who fuel their purpose in different ways for a series we call Purpose Activators.

A kombucha maker draws inspiration from the wild. An essential oil distiller finds healing and energy from the Sitka Spruce. And a pair of tropical flower farmers unleash their inner artistry as they harvest bouquets. Watch the three-part film series by Hawaii-based filmmaker/photographer Gretchen Powers.


Shop On Purpose

 Enjoy free 1-3 day shipping on all orders over $39. Ethically sourced tea that tastes good, feels good and does good. We did that On Purpose.




Numi Organic Aged Earl Grey and Immune Support Tea