There’s only one you. There’s only one today. The world needs you to show up and not hold back. Imagine the world we can create when we boldly showcase our authentic selves.

Activate Your Purpose

We believe in the transformative power of tea and that every decision we make matters. Ethically sourced tea that tastes good, feels good and does good. We did that on purpose. With a fresh cup and a new day ahead, we invite you to live with intention.

From simple acts of kindness and self care to radical acts of bravery, find what it is you’re compelled to do. Then mean it. Own it. Do it On Purpose.

When you live with intention, it changes you and affects everything around you. Watch the stories of unconventional artisans finding purpose off the beaten path in our Purpose Activators series.