Ahmed and Reem were interviewed on NPR’s hit business podcast, How I Built This

From organic sourcing and plant-based packaging, to Fair Trade certification and building clean water infrastructure, our decisions are guided by the aim to create lasting positive impact for the planet and each other.

In some cultures, slurping is viewed more positively. In China and Japan, slurping noodle soup is encouraged as an expression of appreciation and enjoyment. Slurping not only cools down the noodles from the hot broth,...

So, perhaps, destiny does really exist. Or better put, what if we let go of our idea of destiny? Maybe, if we followed our hearts at every moment, we will be “called” on to fulfill...

Activating Purpose doesn’t happen overnight. It starts with seemingly small moments. From nurturing your body to simple acts of kindness, every decision you make ripples outwards. When you live with intention every day, even in...

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