In 2024, Numi proudly celebrates its 25th anniversary. This significant milestone is a testament to a quarter-century of passion, dedication, and unwavering commitment to quality, sustainability, and the art of tea. Reflecting on this journey fills me with immense gratitude and pride, and I hope it fills our customers and team with a sense of joy for being part of the journey as well.

From the beginning, I wanted to make a difference in people’s lives. Starting this business with my brother Ahmed was a leap of faith, but we believed in our vision. We knew we could create something meaningful by having Numi be an extension of our personal values. Painting the original artwork for the packaging inspired by his photos, my mission was to invoke a slowing down - a marriage of tea and art - that “tea is liquid meditation, reminding us to find our own thoughts and visions.” Through our packaging, we encouraged others to “take the tea transformation.”

Over these 25 years, the lessons of purpose and intention have been profound. Every decision and every sip we take is a thread in this fabric of purpose. At the heart of Numi are our delicious and nourishing tea blends: sourcing directly from fair trade, organic gardens to ensure purity and care; using fuller leaf teas for clean, smooth flavors and blending with real ingredients free from flavorings. We’ve taken pride in introducing many new teas and herbs to the US, including Rooibos, Honeybush, Flowering Teas, Pu-erh, and now, Damiana. With over 50 different flavors, this attention to detail and commitment to quality is unwavering and reflects our dedication to offering a product that aligns with our values and the well-being of our customers.

As we celebrate this milestone, we look forward to the future with hope and optimism. We believe that business can be a force for good when those running it see the world as a collective family and our earth as our shared home. Principles of equity and sustainability have guided us from the beginning and continue to be at the forefront of our business practices as we build stronger communities, reduce our environmental footprint and steward regenerative agriculture practices.

Together, we are building a legacy of positive impact that will endure for generations to come. Each sip you take not only nurtures your well-being, but offers rays of hope for all those who touch the journey of those ingredients along the way. Thank you for ALL your support over these years. We could not have done it without you!

With deep gratitude and hope,

Reem Hassani

Co-Founder, Numi Organic Tea